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Beginning with the logo
Our main goal for the logo was to make it more social friendly. That meant bolder and simpler. The original logo arch was based off of a traditional Hawaiian canoe house, so we selected a related source of inspiration for the new logo: a traditional Hawaiian canoe paddle.
The updated the color palette was inspired by the traditional murals found in the hotel Lobby.
We designed a new direct mail piece that utilized a modular grid so that the piece could serve as a template for future tactics.
For legibility and best practice, we developed a new modular email template that reduced the amount of copy
project details
Client // Aulani Resort & Spa
Year // 2018
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Year // 2018
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Team
Art Direction // Natalie Krakirian
Creative Direction & Design // Agnete Oernsholt
Copywriting // John Axtell
Supervising Creative Direction // Marc Brugnoni
Creative Direction & Design // Agnete Oernsholt
Copywriting // John Axtell
Supervising Creative Direction // Marc Brugnoni
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