When you gift...
...an Adventures by Disney vacation, you're really wrapping a new culture, a new memory, a new experience for the people you love. You're giving them the biggest gift of all. You’re giving them the world.
![](https://cdn.myportfolio.com/55f6a5eef4cdf592afb1b7561179891e/3b7210e6-3b0c-435e-9d47-d8895ea00e5f_rw_600.png?h=3bfcefadad1648fb0b468d4e1c4fce34)
![](https://cdn.myportfolio.com/55f6a5eef4cdf592afb1b7561179891e/9cc62b0a-902b-4e5d-9b52-8106f3b19f7c_rw_1200.png?h=52d82a7dec7c5a8b81e80d7bf0330cb4)
The Lockup
The lockup depicted popular Adventures by Disney trips from around the world and drew inspiration from the façade of an iconic Disney experience—"it's a small world". The ribbon that sits atop the Eiffel Tower was used as an overlay to visualize the concept of giving these unwrappable gifts.
![](https://cdn.myportfolio.com/55f6a5eef4cdf592afb1b7561179891e/1c83e042-c372-48df-85b0-487c467d013f_rw_600.png?h=1b82a661f329e16462dd61a8a9662701)
By animating the ribbon element overtop of our footage and social tactics we were able to not only wrap up and tie together tactics, but also give established assets new life.
![](https://cdn.myportfolio.com/55f6a5eef4cdf592afb1b7561179891e/b46187a8-4f19-4ca4-8449-5dab8ec2a037_rw_1920.png?h=c2b6cad2a8d8de5540eefc5708a10067)
Project Details
Client // Adventures by Disney
Year // 2019
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Year // 2019
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Team
Art Direction // Natalie Krakirian (that's me)
Copywriting // John Axtell
Design // Unitha Ramirez
Animation // Lobo
Supervising Creative Direction // Carol Saraiva
Copywriting // John Axtell
Design // Unitha Ramirez
Animation // Lobo
Supervising Creative Direction // Carol Saraiva
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