When you gift...
...an Adventures by Disney vacation, you're really wrapping a new culture, a new memory, a new experience for the people you love. You're giving them the biggest gift of all. You’re giving them the world.
The lockup depicted popular Adventures by Disney trips from around the world and drew inspiration from the façade of an iconic Disney experience—"it's a small world". The ribbon that sits atop the Eiffel Tower was used as an overlay to visualize the concept of giving these unwrappable gifts.
By animating the ribbon element overtop of our footage and social tactics we were able to not only wrap up and tie together tactics, but also give established assets new life.