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BRIEF
Develop key art for Star Wars Galaxy's Edge, the new land opening at Disneyland Resort.
BACKGROUND
The ads needed to convey that Galaxy's Edge was in fact a place, not a movie.
PART 2:
Out of home
Out of home
Simply put, Star Wars fans have always wanted to experience the fictional universe for themselves. The final piece of key art showed exactly how fans could live their adventure, featuring iconic Star Wars elements and showcasing the landscape of the new area.
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PART 1:
PHOTOSHOOT
PHOTOSHOOT
Our photography unit was small, but mighty. We knew that we wanted to capture our talent in a manner that conveyed joy, awe, and empowerment. Below are just a handful of the shots we captured.
BRIEF
Capture lifestyle photographer of the land to be used for marketing purposes across all lines of business.
BACKGROUND
The shoot needed to include photography, b-roll, and social assets. It was all-hands-on-deck as we organized a four-day, three-unit shoot. Our producers choreographed a masterpiece.
Project Details
Client // Disneyland Resort
Year // 2018
Year // 2018
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Team
Art Direction // Natalie Krakirian
Copywriting // John Axtell
Supervising Creative Direction // Hill Cheuk & Brian Miller
Photography // Chloe Rice
Digitech // Matt Stroup
Lighting // Mikey Santillan & Hunter Zieske
Production // J Williams
Copywriting // John Axtell
Supervising Creative Direction // Hill Cheuk & Brian Miller
Photography // Chloe Rice
Digitech // Matt Stroup
Lighting // Mikey Santillan & Hunter Zieske
Production // J Williams
Photo Retouching // Dathan Shore & Peter Williamson
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