Tonir Cafe

Tonir Cafe needed a brand makeover that stayed true to its Armenian roots but also connected with millennials who grew up in America.

Starting with the Logo
In order to attract the target audience, the logo had to be simple and clean, but not void of meaning.
The patterns used throughout the branding are inspired by traditional Armenian rugs—a standard household décor used in common spaces to help visitors feel comfortable and welcome.
Project Details
Client ▪︎ Tonir Cafe*
Year ▪︎ 2018

*This is self-initiated work and does not reflect on the official Tonir Cafe. 
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