Strategy
Maruchan is proof that contentment can still be cooked up in an instant.
Idea
Showcase highly specific, yet relatable moments that speak to how people feel during soup season—and how Maruchan is there to help them in a snap.
BRIEF
Make Maruchan Ramen top of mind during soup season.
CONSIDERATIONS
Expanding the brand's approach to full funnel ad campaigns, with limited budget. Getting the most bang for our buck.
If you're just itching for more video content, here's a case study for the campaign. If you're not, keep scrolling for static assets that tied into Maruchan's colorful world.
Project Details
Client // Maruchan Inc.
Agency // AMP
Year // 2024
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Agency // AMP
Year // 2024
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Team
Supervising Creative Direction // John DeGray
Account Management // Kate Smith
ACD // Natalie Krakirian
Copy // Rachel MacMunn
Agency Producer // Jenna Winter
Director // Curran McKee
Photographer // Nick Scrima
Food Stylist // Monica Mariano
Production Design // Suja Ono
Account Management // Kate Smith
ACD // Natalie Krakirian
Copy // Rachel MacMunn
Agency Producer // Jenna Winter
Director // Curran McKee
Photographer // Nick Scrima
Food Stylist // Monica Mariano
Production Design // Suja Ono
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